Prerun exists to make performance nutrition simple, effective, and accessible for runners who take their training seriously — even if they don’t shout about it. Built not on hype, but on discipline, our mission is to deliver clean, science-backed formulas designed to support focus, energy, and recovery — exactly where it matters most: before you take the first step.
Because improvement isn’t a switch you flip — it’s a system you build. And Prerun was built to fuel it.
Runner. Athlete. Business Owner. Entrepreneur. Father.
Prerun was founded in the UK by Joshua Softley — a lifelong runner, athlete, and business owner who understands the value of showing up, especially on the days it’s hardest.
With years of experience balancing performance, training, and work, Joshua built Prerun from the ground up to solve a problem he faced personally: how to fuel smarter, without the confusion.
His approach is rooted in consistency, clarity, and the belief that small habits create meaningful change — on the road, and off it.
"I started this because I had to. The idea presented itself and I couldn’t stop thinking about it. It enthused me, excited me, and consumed my every thought. Every run, all I thought beforehand was that I needed this product to be in my stack — and I couldn’t believe it didn’t exist already.
As someone balancing the intensity of building businesses with the demands of endurance training, I’ve always sought clarity and efficiency. When I train well, I lead better. When I fuel right, I think sharper. Over time, that connection between movement and momentum — between physical performance and life performance — became undeniable.
But when it came to supplements, the options were either built for the gym crowd or dressed up in confusing jargon. Nothing felt like it truly understood runners — their effort, their mindset, or their lifestyle. So I decided to build it.
I spent months analysing what actually works. I stripped out the noise, the unnecessary ingredients, and the performative branding. I tested formulas myself, asked better questions, and ran through every version until I felt proud to put my name behind it.
Prerun was built to serve the kind of runner I am — and the kind of runner I train alongside. Driven, curious, disciplined. Not always chasing medals, but always showing up.
This isn’t a hype brand. It’s a performance brand. A brand for people who know the work is in the details — and that the right preparation doesn’t just support a better run, it supports a better life.
Prerun exists for that."
