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Good morning, Team
For a while now, something hasn’t quite sat right with me.
I think I stepped slightly out of the frame.
Not intentionally. But as things got busier: manufacturing, logistics, content, ads., I found myself building the brand around Prerun, rather than being fully at the centre of it.
And that’s not what this brand is supposed to be.
Because Prerun started as something very simple.
I wanted a product that didn’t exist.
Something I could take before a run that actually made me feel ready, focused, sharp.
That’s where this came from.
And since then, it’s been a journey.
It’s taken longer than I expected.
It’s cost more than I planned.
And at times, it’s been harder than I imagined.
But despite all of that, I’m genuinely proud of where it is right now.
The product… I stand by it completely.
The quality, the intent behind it, what it represents, it’s exactly what I set out to create: something simple, and actually built for runners
And at the same time, I know we’re only just getting started.
There are so many things I want to improve.
So many ideas I have for where this can go.
And a very clear belief that this can become the brand the running community is currently missing.
But for that to happen, I need to be fully present in it.
So that’s what I’m doing.
You’re going to see a lot more of me.
My face.
My thoughts.
What I’m working on.
What’s going well, and what isn’t.
No filters. No pretending everything’s perfect.
Just building this properly, and bringing you along with it.
Thank you, genuinely, for being here this early.
For supporting something that is still growing.
And for trusting a brand that, at its core, was built for the exact same reason you run, to improve, to feel something, and to do it properly.
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